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Web Presence:
As a Real Estate professional, I understand that 99% of all property searches begin on the internet. To capitalize on this amazing opportunity I stay as active and involved in advertising myself, my services, websites and listings with the most popular online media avenues my targeted buyers are useing. I have listed these medias below:
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Professionally Photographed Brochures:
Professionally photographed brochures of your home to capture every valuable square foot it has to offer. These colour brochures will make your home shine to potential buyers! They are the given out at showings to offer the visual stimulation of your home to the client even after they leave. These glossy brochures will also be available online at www.JayMcInnes.com to entice potential buyers to pick up the phone and call for a showing. There is also a public listing form on the other side outlining all key features & numbers on your property.
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Professional Floor Plans
Floor Plans are given out in hard copy at open houses and are available in digital format through www.CrosstownCondos.com. These are a handy tool to give out to potential clients. Not only to remind them of the features of the home, but to look over and plan how they would command the space once they purchase the home
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Customized RBC Mortgage "Cost to Own" breakdown sheets
These Sheets are a very powerful tool especially with First Time Home Buyers. The sheets break down the exact monthly cost the new owners would incur after purchasing at a certain price. The detail includes Mortgage Cost, Strata Fees, Heating, property tax etc. It gives a realistic view on the actual costs of ownership.
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RBC Listing Boards
I have established relationships allowing me to advertise on RBC listings board spaces at multiple branch locations throughout the Vancouver Downtown District. These are the most beneficial locations to post these listings because they are the highest traffic locations with a 50 / 50 mix of business and personal clients.
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- Agents Opens
Agent’s opens are also advertised. These are scheduled area tours for Real Estate agents to view properties. They take place for two hours, one morning a week. This is a very good way for agents from other agency’s to get into your home to pre-view it for their clients, as soon as it comes on to the market.
- Private Showings
At your schedules convenience I will show your home to qualified buyers who request a more intimate and private viewing of the home. I find most times these showings are requested by a more serious buyer, who is interested in getting the complete feel for the home before making it their own!
- I do my own showings
I personally show all of my listings! I will not have anyone substitute myself for the presentation of your property. I DO NOT use lock boxes as this completely defeats the purpose of hiring a Real Estate Agent. I will accompany all potential buyers through your listing focusing them on all of the benefits your property has to offer them.
Marketing Costs:
Real Estate commission:
The rate of commission I charge is 7% on the first 100K & 2.5% on the balance of the SALE PRICE of your property.
From that I offer an Industry Average "Buyers Agent" commission of 3.255% on the first 100K & 1.1625% on the balance.
Note: 5% GST is applied on all commissions when selling a property.
Selling Costs:
Legal fees:
Legalities of a Real Estate sale can be dealt with through either a Notary Public or a Lawyer. These fees cover (Attending to Execution of Documents, Costs of Clearing Title). There applicable average prices are listed below:
Notary Public: $350 - $500
Lawyer: $600 - $800
Mortgage pre-payment penalties:
This is a fee that may be charged by your Mortgage Holder (Bank / Credit union) to discharge your mortgage (end it early).
Capital Gains Tax:
Currently 50.00% of realized capital gains are taxed in Canada at an individual's tax rate. (ie $100,000 CG with 43% tax rate will attract $21,500 of tax.) Some exceptions apply, such as selling one's primary residence which may be fully exempt from taxation.
For example, if your capital gains (profit) is $100,000, you're only taxed on $50,000 at your marginal tax rate. That is, if you were in the top tax bracket you'd be taxed at approx 43%. Formula for this example using the top tax bracket would be as follows:
(Capital gain x 50.00%) x marginal tax rate = capital gain tax
= ($100,000 x 50.00%) x 43%
= $50,000 x 43%
= $21,500
In this example your capital gains tax on $100,000 is $21,500, leaving you with $78,500.